In our latest “Design Theory” segment, we talk with Jason Mayden, Senior Footwear Designer at Jordan Brand and designer of the Air Jordan 2009 and Chris Paul lines. Jason tells us how he got hired at Jordan Brand, talks about one of the best selling Nike shoes to date which he designed, gives us a glimpse into his daily work schedule, and finally gives plenty of advice to aspiring designers looking to break into the industry and push it forward.

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A Project Bluefoot conversation with D’Wayne Edwards, Jordan Brand Footwear Design Director. Learn how D’Wayne got into the business, his tips for aspiring designers wanting to break into the footwear industry, what a typical work day looks like for a Footwear Design Director, his reflections on designing an Air Jordan shoe, and why design mentorship is so important.

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